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Safer In-Store Make Trials

New study from Perfect365 looks at consumer concerns regarding in-store lipstick testers.

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By: Christine Esposito

Editor-in-Chief

According to a new consumer-focused study on the concerns surrounding cleanliness and the hygiene of lipstick testers, 63% of makeup consumers said they would not use a tester lipstick in a store out of fear of germs and contamination. Participants of the study, conducted by AR firm Perfect365, also shared that the preferred option to test a makeup, specifically lipstick, would be to use a digital platform. Perfect365 conducted the study which included hundreds of Millennials and GenZs, follo...

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